Studies have shown that video presentations convert at a much higher rate than other forms of marketing. One main reason for this is because explainer videos are easy to digest (quick and to the point), entertaining and very targeted. Keeping your target customer in mind, you have the ability to create a video that is custom to their particular needs and desires. This includes everything from the way that they talk, to the issues that drive them to watch your video in the first place. Your conversion rates can skyrocket with a highly targeted video.
Using the word video in an email subject line increases click through rates by 65%. (Hubspot)
71 percent of marketers said their video content's conversion performance was either somewhat or much better compared to other types of marketing content. (Marketing Land)
Approximately 45.4% of internet users watch at least a single video on a monthly basis.
75% of the total business executives who use the internet watch at least one video (work-related) featured on business web pages on a weekly basis.
Plus, 59% of the senior business executives strongly prefer watching videos in comparison to reading text off websites.